Modern Business Administration

Modern Business Administration

by Appleby (Author)

Synopsis

The sixth edition of this popular introductory text on business administration and management has been fully updated to incorporate the latest issues. In maintaining the successful formula of the fifth edition, it is still the best British text on the market and remains on the recommended reading lists for many courses.
User-friendly in its approach, this text covers a wide range of issues including small business, ethics, total quality management and women in management.

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More Information

Format: Paperback
Pages: 512
Edition: 6
Publisher: Financial Times/ Prentice Hall
Published: 17 May 1994

ISBN 10: 0273602829
ISBN 13: 9780273602828