International Business: Text and Cases

by JillPreston (Editor)

• Used

  Paperback
  1993

  $4.20

  A major theme of the 1990s is the internationalization of business, reflected in undergraduate and postgraduate courses. This book identifies some of the most important issues facing business as economic activity becomes increasingly international. It provides a practical introduction to the subject with an even division between text and cases and examines a range of different sized companies operating on a local, regional and global scales.