by JoePeppard (Author)
Businesses of the 1990s and beyond must be information-based enterprises with an integrated IS/IT and business strategy. This text is, therefore, propelled by a powerful mix of beliefs: - information should be regarded as a key resource - no corporate strategy is complete if there is no IS/IT strategy - IS/IT is too important to be left solely to the IT professionals - planning for IS/IT should be an important and integral part of the firm's competitive strategy development - technological choices are essentially business decisions The special feature of the book is Part 3 which examines technologies likely to have major impact on business and IS/IT strategy and illuminates the nature of the strategic perspective on each.
Format: Paperback
Pages: 318
Edition: 01
Publisher: Ft PrenticeHall
Published: 01 Feb 1993
ISBN 10: 0273600249
ISBN 13: 9780273600244