by Gillian Hollins (Author)
Explaining how service products should be designed and how this design process should be managed, the author identifies areas where problems most commonly occur. The book includes the findings of the first research undertaken on the step-by-step process of the design management of service products.
Format: Paperback
Pages: 224
Edition: 01
Publisher: Financial Times Prentice Hall
Published: 25 Feb 1991
ISBN 10: 0273033387
ISBN 13: 9780273033387