by Geoff Lancaster (Author), David Jobber (Author), Geoff Lancaster (Author), David Jobber (Author)
Covers the vital element of selling which, the authors feel, has been neglected on business courses in favour of more esoteric areas of marketing. It is face-to-face contact that eventually wins the order, and this text therefore explains the process from theoretical and practical viewpoints.
Format: Paperback
Pages: 352
Edition: 2
Publisher: Financial Times Prentice Hall
Published: 14 Sep 1990
ISBN 10: 0273031902
ISBN 13: 9780273031901