Sales Technique and Management

by Geoffrey A . Lancaster (Author), David Jobber (Author)

• Used

  Paperback
  1985

  $8.81

• Used

  Paperback
  1990

  $3.23

  Covers the vital element of selling which, the authors feel, has been neglected on business courses in favour of more esoteric areas of marketing. It is face-to-face contact that eventually wins the order, and this text therefore explains the process from theoretical and practical viewpoints.