Marketing for Tourism

by J.ChristopherHolloway (Author), R.V.Plant (Author)

• Used

  Paperback
  1988

  $3.40

• Used

  Paperback
  1995

  $3.40

  An introduction to the general theory of marketing and its applications in the various sectors of the travel and tourism industry. Each chapter provides a theoretical framework with examples taken from current practice and includes chapter objectives and assignments. All aspects of the marketing mix in relation to the tourism industry are covered including planning, research, communication, advertising, distribution and public relations.