International Marketing

by John Graham (Editor), Philip R. Cateora (Author), John M. Hess (Author)

• Used

  Hardcover
  1998

  $30.89

• Used

  Paperback
  2001

  $5.93

  This 11th edition of International Marketing has an increase in the coverage of technology's impact on the international market arena. It assesses the global markets and strategies for succeeding in the international arena. Throughout the text Web icons can be found in the margins to refer readers to a Website which updates chapter material.

• Used

  Hardcover
  2004

  $7.85