by Barton A . Weitz (Author), JohnTanner (Author), StephenBryonCastleberry (Author)
This text focuses on the partnership/relationship theme in selling. It places emphasis on diversity, includes international selling perspectives and learning aids include role-play exercises, Internet exercises, case studies, sales rep profiles and different selling scenarios.
Format: Hardcover
Pages: 600
Edition: 3rd Revised edition
Publisher: Irwin Professional Publishing
Published: Nov 1997
ISBN 10: 0256228264
ISBN 13: 9780256228267