Basic Marketing (World Student)

Basic Marketing (World Student)

by E.JeromeMcCarthy (Author), WilliamD.PerreaultJr. (Editor)

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Format: Paperback
Pages: 816
Edition: 11th Revised edition
Publisher: McGraw-Hill Education (ISE Editions)
Published: 01 Nov 1992

ISBN 10: 0256128774
ISBN 13: 9780256128772