International Marketing (World Student S.)

by Philip R. Cateora (Author), John M. Hess (Author)

• Used

  Paperback
  1992

  $7.27

• Used

  Paperback
  2010

  $3.31

  The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.

• Used

  Hardcover
  2004

  $19.59