The Essentials of Marketing (Irwin Series in Marketing)

The Essentials of Marketing (Irwin Series in Marketing)

by E.JeromeMcCarthy (Author), WilliamD.PerreaultJr. (Editor)

$3.27

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Format: Hardcover
Pages: 512
Edition: 5th Revised edition
Publisher: Longman Higher Education
Published: 01 Jun 1991

ISBN 10: 0256093237
ISBN 13: 9780256093230