by HughHigh (Author)
Professor Hugh High provides a critical survey of the effects of tobacco advertising. He argues that 'there is no evidence that advertising of tobacco leads to an increase in the total consumption of tobacco, 'and in particular finds scant evidence of the effect of advertising in inducing the young to begin smoking.
Format: Paperback
Pages: 118
Publisher: Institute of Economic Affairs
Published: 19 Jan 1999
ISBN 10: 0255364237
ISBN 13: 9780255364232