Culture and Consumption: v. 2: Markets, Meaning, and Brand Management

Culture and Consumption: v. 2: Markets, Meaning, and Brand Management

by Grant Mccracken (Author)

Synopsis

A follow-up to "Culture and Consumption", this book trades the platitudes about the consumer society for an anthropological treatment. It includes essays on homes, cars, people, and social mobility, celebrities, consumerism, self-invention, museums and the power of objects, the anthropology of advertising, and more.

$23.21

Quantity

4 in stock

More Information

Format: Paperback
Pages: 240
Publisher: Indiana University Press
Published: 15 Jul 2005

ISBN 10: 025321761X
ISBN 13: 9780253217615