Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)

Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)

by David Butler (Author), Linda Tischler (Author)

Synopsis

Reveals the megabrand Coca-cola's innovative approach to business through design. This book shows how any business can use the same approach to get to the next level. It is suitable for managers in large corporations as well as for entrepreneurs just getting started.

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More Information

Format: Paperback
Pages: 256
Publisher: Portfolio Penguin
Published: 26 Feb 2015

ISBN 10: 0241198372
ISBN 13: 9780241198377