The Economist Pocket Marketing: The Skills and Practice of Marketing from A to Z ("The Economist" books)

by TimHindle (Author), Michael Thomas (Author)

• Used

  Hardcover
  1994

  $4.17

  This guide defines the essentials of successful marketing through concise essays on the value of brands, advertising and goods for the future. It also includes an A-Z of marketing concepts and key terms from attributes and concept testing, to psychographics and value analysis, as well as lists and appendices on leading brand names, leading advertising agencies and biggest advertisers.