Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen

by KeithKelsen (Author)

• New

  Paperback
  2010

  $66.15

  Helps you implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. This work shows you how to: create a strategic communications blueprint and style guide for your network; use data on viewers and traffic to build a programming schedule; and, legally acquire and repurpose content.