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Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing: A Web Designer's Field Guide to Digital Marketing

Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing: A Web Designer's Field Guide to Digital Marketing

by TimFrick (Author)

  • Used

    Paperback 2010

    $4.59
Synopsis

Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail.
Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results.
Return on Engagement includes:

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More Information

Format: Paperback
 Pages: 337
 Publisher: Focal Press
Published: 29 Jun 2010
ISBN 10: 0240812832
ISBN 13: 9780240812830

Media Reviews

Functioning as a classic learning textbook, but with a sly sense of humor and excellent readability, Return on Engagement is a must have for anyone in business who deals with blogs and social media. The book features easy upper left and right navigation, lots of intuitive icons, and plenty of clear screenshots from the internet. Good headlines and lots of bullet points reinforce model effective internet writing techniques. --BellaOnline.com

Author Bio
Tim Frick has provided creative media services to an extensive client list since the early 1990s. His work has received design, video and interactive awards and has appeared in many publications, websites, and television broadcasts as well as at Chicago's Museum of Contemporary Art. Tim's company Mightybytes has been creating design-driven media solutions for a wide variety of corporate, education, arts, and not-for-profit clients since 1998 and in 2008 won thirteen awards for their work. Tim regularly speaks at conferences and seminars and is also the author of Managing Interactive Media Projects from Cengage Learning (formerly Thomson-Delmar Learning).