Digital Video Recorders: DVRs Changing TV and Advertising Forever: DVR Impact on the Future of Video, Audio, and Advertising-Supported TV (Nab Executive Technology Briefings)

Digital Video Recorders: DVRs Changing TV and Advertising Forever: DVR Impact on the Future of Video, Audio, and Advertising-Supported TV (Nab Executive Technology Briefings)

by JimmySchaeffler (Author)

Synopsis

Four specific trends are driving the Digital Video Recorder (DVR) industry: consumer content choice, consumer content control, personalization of content libraries, and the ability to transfer content from device-to-device and person-to-person. This title features a macro and micro views of the DVR industry.

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More Information

Format: Paperback
Pages: 320
Publisher: Focal Press
Published: 23 Apr 2009

ISBN 10: 024081116X
ISBN 13: 9780240811161