Electronic Media Management, Revised

by PeterPringle (Author), Michael F Starr (Author)

New
Paperback
2006
$87.62

Features discussions on the Internet and convergence, as well as reflects the information on broadcast and cable regulations and policies. This book also includes a fresh batch of case studies, and study questions. It also covers management theory, audience analysis, broadcast promotion, and marketing.

Synopsis

Features discussions on the Internet and convergence, as well as reflects the information on broadcast and cable regulations and policies. This book also includes a fresh batch of case studies, and study questions. It also covers management theory, audience analysis, broadcast promotion, and marketing.

$87.62

Quantity

5 in stock

More Information

Format: Paperback
Pages: 432
Edition: 5
Publisher: Focal Press
Published: 15 May 2006
ISBN 10: 024080872X
ISBN 13: 9780240808727

Electronic Media Management, Revised

New

$87.62

Synopsis

$87.62

More Information