Record Label Marketing

by Amy Macy (Author), Amy Macy (Author), Tom Hutchison (Author), Paul Allen (Author)

• Used

  Paperback
  2006

  $9.51

  Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world how to practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry.
  
  Record Label Marketing...
  
  * Builds your knowledge base by introducing the basics of the marketing mix, market segmentation and consumer behavior
  * Gives you the tools necessary to understand and use SoundScan data, and to successfully manage the budget of a recorded music project
  * Presents vital information on label publicity, advertising, retail distribution and marketing research
  * Introduces you to industry resources like NARM, RIAA, and the IFPI
  * Offers essential marketing strategies including grassroots promotion and Internet/new media, as well as highlighting international marketing opportunities
  * Reveals how successful labels use video production, promotional touring and special products to build revenue
  * Looks to the future of the music business-how online developments, technological diffusion, and convergence and new markets are continually reshaping the industry
  
  This guide is accompanied by a website, www.recordlabelmarketing.com, which offers interactive assignments to strengthen your knowledge as well as updates on the latest news, industry figures and developments.