Media Promotion & Marketing for Broadcasting, Cable & the Internet

by SusanTylerEastman (Editor), Douglas A . Ferguson (Editor), RobertKleinDr. (Editor)

• New

  Paperback
  2006

  $62.06

  Takes a look at the media industry and the strategies for media promotion and marketing. This book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio. It includes topics such as: goals of promotion; research in promotion; on-air, print, Web message design; and more.