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The Business of Streaming and Digital Media

The Business of Streaming and Digital Media

by Dan Rayburn (Author), Michael Hoch (Author)

  • Used

    Paperback 2005

    $4.64
Synopsis

This book answers the question, What is the value of using streaming and digital media for my business and what can I expect in return? The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies.

$4.64

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More Information

Format: Paperback
 Pages: 240
 Publisher: Focal Press
Published: 22 Mar 2005
ISBN 10: 9780240805
ISBN 13: 9780240805986
Book Overview: * Strategies to build profitable businesses using streaming and rich media technologies; * Critical implications of streaming and digital media technologies on today's business; * Recommendations for evaluating, selecting and implementing the audio and video needs of your company; * Hard data on the financial aspects of streaming projects and the demographics of users; * Real-world ROI case studies of what has worked--and what hasn't--from companies such as Ernst & Young, JP Morgan/Chase, Bumble & Bumble, New York City Public Schools, Mastercard, Unisys, and More.

Media Reviews
...provides a number of very useful hints on how to make streaming successful (rather than merely profitable). EBU Technical Review
Author Bio
Dan Rayburn has thirteen years of high profile experience launching and growing successful technology companies specifically in the streaming and digital media sector and co-founded one of the industry's first streaming media webcasting production companies. He is recognized as the voice of the streaming media industry and is Executive Vice President for StreamingMedia.com, a diversified news media company with a mission to serve and educate the streaming media industry. He is a sought after speaker, writer, publisher, consultant and industry entrepreneur to corporations and industry vendors and his work has been featured in print and online by nearly every major media outlet. He provides economic, financial, and business strategy consulting to law firms, corporations, and government agencies regarding litigation cases involving video over IP and digital media patents and provides independent, unbiased, industry specific data on key investment sectors in the digital media, IPTV and wireless industries to institutional money managers.