Radio's Niche Marketing Revolution FutureSell (Broadcasting & Cable S.)

by Ashley Herweg (Author)

• New

  Paperback
  1997

  $78.16

  Radio's niche marketing revolution evolved to address the problems of market fragmentation. This work provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations. It is suitable for group heads, managers, salespeople, programmers, copywriters, and office staff.