by JeanneLiedtka (Author), TimOgilvie (Author)
Liedtka and Ogilvie educate readers in one of the hottest trends in business development: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth.
Format: Hardcover
Pages: 248
Publisher: Columbia University Press
Published: 08 Jul 2011
ISBN 10: 0231158386
ISBN 13: 9780231158381