Audience Economics: Media Institutions and the Audience Marketplace

New
Paperback
2003
$46.24

Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers.

Synopsis

Focusing on the electronic media - television, radio, and the Internet - this work provides an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers.

$46.24

Quantity

20+ in stock

More Information

Format: Paperback
Pages: 256
Publisher: Columbia University Press
Published: 21 Oct 2003
ISBN 10: 0231126530
ISBN 13: 9780231126533

Audience Economics: Media Institutions and the Audience Marketplace

New

$46.24

Synopsis

$46.24

More Information