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Adcult USA: The Triumph of Advertising in American Culture

Adcult USA: The Triumph of Advertising in American Culture

by JamesBTwitchell (Author)

Synopsis

-- Philadelphia Inquirer

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More Information

Format: Illustrated
 Pages: 296
 Edition: Revised ed.
 Publisher: Columbia University Press
Published: 26 Mar 1997
ISBN 10: 0231103255
ISBN 13: 9780231103251
Book Overview: A spirited exploration of the culture created when advertising becomes not just a central institution, but the central institution.

Media Reviews
Twitchell is the beaming Koresh of Adcult... Often amusing and illuminating, but always extreme-just like advertising. Time Out, New York What are we to make of this mixture of high and not-so-high culture? 'If we find the process invigorating, you call it bricolage,'writes Twitchell. 'If not, you call it tasteless.' Adweek Twitchell eloquently excoriates the standard dull rants about the evils of commercialism. In true postmodern fashion, he argues that there can be no meaningful division between high art and advertising... Not a single page is without a cleverly turned sentence, thought-provoking remark, or outrageous conclusion. Wired
Author Bio
James B. Twitchell is the author of many books, including Carnival Culture: The Trashing of Taste in America, and Lead Us Into Temptation: The Triumph of American Materialism, both published by Columbia.