Testimonial Advertising in the American Marketplace: Emulation, Identity, Community

by Marina Moskowitz (Editor), Marlis Schweitzer (Editor)

New
Hardcover
2009
$106.20

This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day.

Synopsis

This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day.

$106.20

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 248
Publisher: Palgrave Macmillan
Published: 18 Dec 2009
ISBN 10: 0230615600
ISBN 13: 9780230615601

Testimonial Advertising in the American Marketplace: Emulation, Identity, Community

New

$106.20

Synopsis

$106.20

More Information