by Marina Moskowitz (Editor), Marlis Schweitzer (Editor)
This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day.
Format: Hardcover
Pages: 248
Publisher: Palgrave Macmillan
Published: 18 Dec 2009
ISBN 10: 0230615600
ISBN 13: 9780230615601