Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement

Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement

by Michael Calogridis (Author)

Synopsis

This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

$39.97

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Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 200
Publisher: Palgrave Macmillan
Published: 29 Jan 2010

ISBN 10: 0230614604
ISBN 13: 9780230614604