Surfing the Global Tide: Automotive Giants and How to Survive Them

Surfing the Global Tide: Automotive Giants and How to Survive Them

by Michael S Wynn - Williams (Author)

Synopsis

Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.

$81.89

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 270
Publisher: Palgrave Macmillan
Published: 22 Apr 2009

ISBN 10: 0230579248
ISBN 13: 9780230579248