by SusanGunelius (Author)
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.
Format: Illustrated
Pages: 224
Edition: 2009
Publisher: Palgrave Macmillan
Published: 25 Sep 2009
ISBN 10: 023057789X
ISBN 13: 9780230577893