Building Brand Value the Playboy Way

New
Illustrated
2009
$81.90

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

Synopsis

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

$81.90

Quantity

20+ in stock

More Information

Format: Illustrated
Pages: 224
Edition: 2009
Publisher: Palgrave Macmillan
Published: 25 Sep 2009
ISBN 10: 023057789X
ISBN 13: 9780230577893

Building Brand Value the Playboy Way

New

$81.90

Synopsis

$81.90

More Information