Sensory Marketing

by Bertil Hulten (Author), Marcus Van Dijk (Author), Niklas Broweus (Author)

New
Illustrated
2009
$86.58

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

Synopsis

The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

$86.58

Quantity

20+ in stock

More Information

Format: Illustrated
Pages: 198
Edition: 2009
Publisher: AIAA
Published: 15 Jun 2009
ISBN 10: 0230576575
ISBN 13: 9780230576575

Sensory Marketing

New

$86.58

Synopsis

$86.58

More Information