by IanP.Buckingham (Author)
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.
Format: Hardcover
Pages: 256
Publisher: Palgrave Macmillan
Published: 14 Nov 2007
ISBN 10: 0230573061
ISBN 13: 9780230573062
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