Myths about Doing Business in China

Myths about Doing Business in China

by Harold Chee (Author)

Synopsis

China is rapidly becoming an economic superpower, yet its business culture is often misunderstood. This can result in costly financial and strategic errors. This revised and updated bestseller confronts the myths about China and Chinese business practice, giving the reader a clear understanding of the culture and how to successfully engage with it.

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More Information

Format: Illustrated
Pages: 176
Edition: 2Rev Ed
Publisher: Palgrave Macmillan
Published: 15 Dec 2007

ISBN 10: 0230551181
ISBN 13: 9780230551183

Media Reviews

'He reveals a country of linguistic, ethnic, economic and cultural diversity...Myths [About Doing Business in China] makes for fascinating reading, and is admirably concise too...' - Ben Hargreaves, Professional Engineering

Author Bio
HAROLD CHEE Lectures at Ashridge Management School, UK, specializing in Chinese business, marketing and leadership and is an authority in these areas.

CHRISTOPHER WEST is the Managing Director of Competitive Intelligence Services, a marketing research and consultancy company.