by Sarah E. H. Dr Moore (Author)
This book explores the history, meaning, and sociological implications of awareness campaigns, seeing them as personal displays of compassion in a culture where empathy is a by-word for authenticity. It also highlights how charities use awareness campaigns to reach their audience, and the transformation of charity into a commercial enterprise.
Format: Hardcover
Pages: 240
Edition: 2008
Publisher: Palgrave Macmillan
Published: 17 Jan 2008
ISBN 10: 0230549217
ISBN 13: 9780230549210