Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture

by StefanSchwarzkopf (Editor), RainerGries (Editor)

• New

  Hardcover
  2010

  $145.10

  The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.