The Political Marketing Game

by Dr Jennifer Lees - Marshment (Author)

New
Hardcover
2011
$61.07

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

Synopsis

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.

$61.07

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20+ in stock

More Information

Format: Hardcover
Pages: 288
Publisher: Palgrave Macmillan
Published: 29 Mar 2011
ISBN 10: 0230537774
ISBN 13: 9780230537774

The Political Marketing Game

New

$61.07

Synopsis

$61.07

More Information