by H.IgorAnsoff (Author)
This book is the original text by H. Igor Ansoff, the pioneer of Strategic Management'. This is the founding work on Strategic Management, a concept at the core of modern business. This book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists.
Format: Hardcover
Pages: 272
Publisher: Palgrave Macmillan
Published: 11 May 2007
ISBN 10: 0230525482
ISBN 13: 9780230525481