International Marketing in the Network Economy: A Knowledge-based Approach

by KohlbacherF (Author)

• New

  Hardcover
  2007

  $144.11

  The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.