Media, Organizations and Identity

by ProfessorLilieChouliaraki (Editor), ProfessorMetteMorsing (Editor)

• New

  Hardcover
  2009

  $120.11

  The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.