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Contemporary Strategic Marketing

Contemporary Strategic Marketing

by Paul Baines (Contributor), Ross Brennan (Author), Paul Garneau (Contributor)

  • New

    Illustrated 2007

    $114.54
Synopsis


An extremely fluent and effective text designed to be a complete resource for single semester modules, this new edition has a unique combination of text, case studies. The emphasis is on practicality and the text encourages the student to engage with the debate itself and not just the theory.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/brennan/

$114.54

Quantity

20+ in stock

More Information

Format: Illustrated
 Pages: 488
 Edition: 2Rev Ed
 Publisher: Palgrave
Published: 12 Oct 2007
ISBN 10: 0230507204
ISBN 13: 9780230507203
Book Overview: A clear and well-written book that is actually fun to read . The authors clearly know how to write and what triggers students' interest - that makes it a real gem.' - Haydn Blackey, Associate Director, Business School, University of Glamorgan, UK 'I recommend this book without reservation for strategic marketing courses at levels 2 and 3 . The chapters are well laid out with a pedagogical approach. Key concepts are clearly set out and well illustrated by examples - at just the right level.' - Charles Dennis, School of Business and Management, Brunel University, UK

Author Bio
ROSS BRENNAN is Reader in Marketing at Middlesex University Business School, UK.

PAUL BAINES is Senior Lecturer in Marketing at Cranfield University, School of Management, UK.

PAUL GARNEAU is Senior Lecturer in Marketing at Middlesex University Business School, UK.

LYNN VOS is Senior Lecturer in Marketing at Middlesex University Business School, UK.