by SimonAnholt (Author)
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.
Format: Illustrated
Pages: 134
Edition: 2007
Publisher: Palgrave Macmillan
Published: 13 Nov 2006
ISBN 10: 0230500285
ISBN 13: 9780230500280