Competitive Identity: The New Brand Management for Nations, Cities and Regions

Competitive Identity: The New Brand Management for Nations, Cities and Regions

by SimonAnholt (Author)

Synopsis

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be applied to places and shows how places can build and sustain their competitive identity.

$93.61

Quantity

20+ in stock

More Information

Format: Illustrated
Pages: 134
Edition: 2007
Publisher: Palgrave Macmillan
Published: 13 Nov 2006

ISBN 10: 0230500285
ISBN 13: 9780230500280