Managing Green Issues

Managing Green Issues

by TomCurtin (Author)

Synopsis

Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.

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More Information

Format: Hardcover
Pages: 224
Edition: 2nd Revised edition
Publisher: Palgrave Macmillan
Published: 13 Oct 2006

ISBN 10: 023050003X
ISBN 13: 9780230500037