Managing Green Issues

by TomCurtin (Author)

• Used

  Hardcover
  2006

  $3.40

  Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.

• Used

  Hardcover
  2000

  $3.40

  The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organization is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. This book contains practical advice, with case studies, and aims to guide the modern organization on how to channel environmental issues to gain competitive advantage.