Principles of Marketing: A Value-Based Approach

by Ayantunji Gbadamosi (Editor), Ian Bathgate (Series Editor), Sonny Nwankwo (Series Editor)

New
Paperback
2013
$82.84

An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.

Synopsis

An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.

$82.84

Quantity

10 in stock

More Information

Format: Paperback
Pages: 432
Edition: 2014
Publisher: Palgrave
Published: 19 Nov 2013
ISBN 10: 0230392709
ISBN 13: 9780230392700

Principles of Marketing: A Value-Based Approach

New

$82.84

Synopsis

$82.84

More Information