Principles of Marketing: A Value-Based Approach

by Ayantunji Gbadamosi (Editor), Ian Bathgate (Series Editor), Sonny Nwankwo (Series Editor)

• Used

  Paperback
  2013

  $3.27

  An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.

• New

  Paperback
  2013

  $82.55

  An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.