by Rajagopal (Author)
Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.
Format: Illustrated
Pages: 304
Edition: 2012
Publisher: Palgrave
Published: 28 Sep 2012
ISBN 10: 0230369081
ISBN 13: 9780230369085