Managing Corporate Communication: A Cross-Cultural Approach

by Rossella Gambetti (Author), Stephen Quigley (Contributor)

• Used

  Paperback
  2012

  $10.18

  Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

• New

  Paperback
  2012

  $75.64

  Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.