The Rise of Marketing and Market Research (Worlds of Consumption)

by Hartmut Berghoff (Author), Philip Scranton (Author)

• New

  Illustrated
  2012

  $129.73

  This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.