by HanspeterKriesi (Editor)
Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the politicians' strategies, media coverage and the opinion formation of the public in three campaigns, this book argues that the campaigns are more enlightening than manipulating.
Format: Hardcover
Pages: 288
Publisher: Palgrave Macmillan
Published: 02 Dec 2011
ISBN 10: 0230304893
ISBN 13: 9780230304895