Multimodality and Genre: A Foundation for the Systematic Analysis of Multimodal Documents

by ProfessorJohnBateman (Author)

• New

  Paperback
  2011

  $112.93

  The first systematic, corpus-based and theoretically rigorous approach to the description and analysis of multimodal documents. Drawing on academic research and the experience of designers and production teams, Bateman uses linguistically-based analysis to show how different modes of expression together make up a document with a recognisable genre.